What is Scent Marketing?

Have you ever noticed that when you enter a shopping mall or hotel, these places are often filled with a particular scent? Many people might first think that these scents are used to create an atmosphere, but in fact, scents have another function: to drive consumption. This is the power of scent marketing. Why does scent have a marketing function?

Scent marketing refers to a marketing method that uses specific scents to attract consumers' attention, memory, and recognition, ultimately leading to consumption. It stimulates consumers' sense of taste and smell, differing from traditional visual stimulation.

A scent enters the customer's brain through their nose, enhancing a company's brand awareness, improving customer experience, and boosting sales. Scent marketing can also increase customer visits and influence how long customers stay in a store.

Scent marketing can play a positive role, such as:

・Increase sales - Scents influence purchasing behavior and drive sales in scented environments.
・Extend linger time - The right scent can make customers linger longer in a store.
・Encourage repeat business - Whenever the fragrance hits their unsuspecting nostrils, customers will automatically repurchase.
・Enhance experience - Pleasant aromas can help customers feel relaxed and happy.
・Improve employee productivity - Employees work more efficiently due to pleasant scents, making customers happier.


Service Clients:

  • Unique Patented Diffusion Technology - Cold Air Diffusion Method

    The cold air diffusion technology is the only diffusion method that preserves the full properties of essential oils. It transforms 100% pure natural essential oils into ultra-fine mist-like molecules through a patented system. This ultra-fine mist spreads faster in the air, lasts longer, maintains the most natural quality of the essential oils, and is more cost-effective to use.

  • 100% Imported Premium Essential Oils

    AROMA TOWN's imported essential oils each have their own unique properties and are beneficial to human health. When diffused into fine particles through a diffuser, they become the best form of aromatherapy.

  • Scent Marketing

    By using scents to evoke consumers' memories and positive feelings toward products or brands, this disrupts traditional marketing and represents innovative thinking in the new marketing environment.

    Compared to the fatigue caused by visual bombardment in information dissemination, scent marketing is more subtle and unique. Perhaps inadvertently, a faint fragrance can suddenly trigger a pleasant memory, naturally fostering goodwill toward a brand or sparking an impulse to purchase a product.

  • Wide Range of Applications

    - Various types of shopping malls, hotels, lobbies, clubs, conference rooms
    - Gyms, yoga studios, day spas, beauty salons
    - Large, medium, and small exhibition halls, various types of stores
    - Medical institutions, clinics, wellness centers
    - Corporate chain organizations
    - Banks, airports, casinos, securities trading institutions, offices
    - Restaurants, bars, KTVs, coffee shops
    - Mahjong rooms, billiard rooms, private parties
    - Villas, homes, study rooms, guest rooms, hallways
    - Restrooms



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